Saturday, 29 June 2013
White Dwarf just needs .........................
Why does it all seem so flat when clearly a lot of effort seems to have been put in to producing a high quality product. What exactly are its weaknesses? Well, on the downside its not a coherent read. It makes no attempt to hide that its prime role is to advertise the latest releases, and that is at least honest, but there are so many, many of them each month leading to new model shockitis. Games Workshop seems to have gone into overdrive in the last 12 months in creating new and excellent additions to its ranges of miniatures, which is a good thing from the hobby point of view. But as a result the reader of White Dwarf is overwhelmed with the new product. Clearly this is seen as a good thing in the marketing plan, but too much shock and awe will overwhelm the reader who as a human outside of the 40k universe needs a comfort zone from which to appreciate the latest development. And that comfort does not exist at present. There is no attempt to soften the blow for the hobbyist with, possibly some sort of a heads up, as used to be on the last page or probably more importantly some sort of continuity from issue to issue. Last month was Eldar this month it is Apocalypse. In the past White Dwarf offered both continuity and a comfort zone, often with an army featured over several issues and a wider range of core systems covered in each issue.
Is this a fair analysis of what is missing from White Dwarf, or are there other ways in which it could be improved?
One final thought is that with the prices of new releases always edging upwards the minis must have moved out of most people's pocket money range. Which market segment is the target of Games Workshops apocalypse formations.