GW is looking for a "cinematic feel" for playing a game of 40k. On the other hand the battle reports in White Dwarf have more of the feel of match of the day and a learning experience.
Here is a battle report from a local campaign. Each side was able to issue its own report. Can you tell which side won this particular battle. The idea was to have some fun in the campaign and its off board milieu.
Easy question to answer actually. The question answers itself.
Is there a place for this type of fun reporting of 40k games?